Nhlpa Group Licensing Agreement

The new deal comes as the world enjoys the success of EA SPORTS NHL. EA SPORTS NHL® 21 for PlayStation 4®and Xbox One has garnered mass engagement among existing and new fans over the past three years, as it reached the most active players on a daily basis when the franchise launched. This year`s momentum builds on the incredible growth of EA SPORTS NHL as EA SPORTS NHL 21 and NHL 94 Rewind*, the evolving version of the 16-bit classic, offer unique perspectives for all types of fans. Earlier this year, EA secured an extension of its licensing agreement with the NFL. The publisher also produces fifa titles under official license. Because of the power of its brand, the National Hockey League closely monitors and controls the use of its logo, as well as its team logos and other features. To use the league`s official logos on products, companies must obtain and obtain approval through a license agreement with the league`s marketing department, NHL Enterprises. Replica uniforms bearing the name of an NHL player must also be approved by the nhl players` association. The first product to be launched under the new deal is O-Pee-Chee, the most comprehensive base set of the year with nearly 600 different player cards. In September, the artifacts return, filled with exciting memories and autograph cards.

Collectors will also be happy to learn that MVP hockey cards with a base deck of 400 cards and a number of attractive parallels will see an exciting comeback. More details on the product will be announced shortly. A player is eligible for the NHLPA Group Licensing Program when skating in their first regular season or playoff game. Players selected in the entry draft who have not played and retired NHL players are not represented by the NHLPA in group licenses. NHL Enterprises does not accept new creative product ideas that are not currently on the market unless it has requested them in advance. Your information about applying for a license agreement includes a policy in this regard. The league wants to make sure it avoids legal issues that may arise when developing new products that may look like something submitted by another company. This would apply to both new concepts or product designs and other types of creative materials. Companies that ignore this request are in the fine print in the NHL`s licensing policy, which essentially protects the league from future lawsuits. TORONTO, ON – The National Hockey League (NHL) and the National Hockey League Players` Association (NHLPA) announced today that they have each entered into multi-year agreements with The Upper Deck Company to become the exclusive licensed producer of NHL trading cards. from the 2014/15 season. Logos that require a license agreement before they can be used on clothing and other products go beyond the NHL logo and their teams` logos.

The League also holds the protected rights to other logos such as the Stanley Cup image, the nhl network logo, video game logos and other products manufactured in collaboration with the NHL, as well as the official name and logo of the site. Companies or individuals who wish to use any of these options must obtain written permission from the League in the form of a license agreement. The NHL does not grant its licensing rights to anyone. The league has certain minimum requirements that must be met before an application is even considered. The company cannot be a new entity, but it must have an established history of manufacturing and shipping products to retail stores and at least five years of selling the product it intends to sell with NHL licensed logos. It is also absolutely necessary that the license agreement be concluded with the actual manufacturer of the product, and not with the company that promotes or distributes the licensed product. The first product to be launched under the new deal will be MVP, which will launch in August with a base set of 300 cards and a number of attractive parallels. Collectors will also be happy to know that O-Pee-Chee, the most complete base set of the year with 600 different player cards, will make an exciting return in September. In October, Artifacts is once again full of exciting memories and autograph cards.

More details on the product will be announced shortly. The National Hockey League Players` Association (NHLPA) was founded in 1967 and is a workers` organization whose members are national hockey league (NHL) players. The NHLPA works on behalf of players in various disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all to continue their efforts to promote their members and hockey. In 1999, the NHLPA launched the Goals & Dreams Fund to give players the opportunity to give back to the sport they love. Over the past 14 years, more than 60,000 deserving children in 30 countries have benefited from donations of players` hockey equipment. The NHLPA Goals & Dreams has donated more than $21 million to grassroots hockey programs, making it the largest program of its kind. For more information on nhlpa, see www.nhlpa.com. The NHL is open to new product categories when evaluating license applications, but it has a list of products that have included the league`s name and logos in the past. These types of products include clothing, electronics, novelties, hats, furniture, sports equipment, published works, toys, as well as trading cards and other collectibles. Young Hockey Player Image of Fotolia.com This press release features multimedia. Watch the full press release here: www.businesswire.com/news/home/20201105005675/en/ “EA SPORTS NHL continues to introduce the sport to new fans through its realistic and entertaining approach to the game,” said Brian Jennings, chief brand officer and senior executive vice president of the NHL. .

. .